Strathberry Commission

Just in time for Christmas and after several months in the making, I am delighted to share some very exciting news about recent work I have been doing for top Scottish luxury leather goods brand Strathberry.

 

Strathberry HQ Christmas animation

For those of you who don’t know, Strathberry is based in Edinburgh’s West End and has a retail outlet in the city’s Multrees Walk, along with 3 stunning boutiques in London’s Covent Garden, Kings Road and Burlington Arcade.

They are internationally renowned for producing high quality, beautifully hand-crafted handbags and are the go-to brand for the likes of Kate Middleton and Meghan Markle according to Marie Claire.

The Princess of Wales loves Strathberry

It was just over a year ago that I was approached by Amber, Chief Marketing Officer at Strathberry, in a particularly serendipitous twist of fate. The company was about to celebrate its 10th anniversary and wished to use their stunning 4 storey Georgian townhouse, in Edinburgh’s Melville Street, as the new face of the brand. She had googled ‘Edinburgh artist’ and, as a result of that search, came across a previous blog post of mine where I had detailed the various stages towards completion of a commission I had recently done of a similar townhouse in the city’s Rutland Square (see that image below and click here to read that post).

 

Rutland Square Commission

Impressed by the end results of that project and looking for something similar but uniquely ‘Strathberry’, they commissioned me to produce a detailed ink drawing of their HQ. The brief was not only to create something that was representative but something that could also be utilised in a variety of novel ways going forward: for example, an image that might be flexible enough to appear on packaging, tissue paper and product care booklets, as well as being featured in a variety of media online and in print.

Strathberry HQ Final Drawing

With all of that in mind, I created the image above – deceptively simple in design and finish, but far from simple to produce. In order to fit the whole building into the frame (including the roof and chimneys as well as the basement) I had to somehow show it from mid height (I used a drone to get a variety of photos at different heights for this purpose). However, this created its own problems in that a bird’s eye perspective had the effect of warping the entire image, revealing too much basement  and moving the focal point away from what I hoped would be a welcoming doorway that would lead the viewers into the building – so to speak.

In the end, and after a couple of time consuming false starts, I managed to compose an image which shows the entire building without warping the perspective at all, while giving equal prominence to every storey (roof and basement too) but maintaining the entrance way as the main focal point. I submitted my final ink drawing in April and, thankfully, Strathberry owners Guy and Leanne were delighted with the result.

Now it was time to paint the townhouse (see below)!

The Strathberry Townhouse

Again, I wanted to keep the painting as simple but effective as possible, while showing the Strathberry townhouse at its very best. 34 Melville Street, Edinburgh is not only the company HQ, but it’s also the place where products are designed and marketed (as shown to great effect in the magical Christmas animation above). It also happens to house a sumptuous showroom on the ground floor. All in all, Strathberry HQ is an extremely elegant Edinburgh townhouse – sophisticated, yet warm and welcoming – and I hope to have created something that reflects those qualities with these images.

Commissions are never straight forward or relaxed affairs but, much to my relief, Guy and Leanne were again delighted with the final painting, which I delivered in June (see handover picture below).

I’ll post a more detailed account of the whole procedure in a future blog piece, including a stage by stage breakdown of the creative process involved. But for now I just wanted to show the final images produced for this prestigious commission and give a little more information about how Strathberry have been using my images to help celebrate their 10th anniversary and also to showcase their stunning World Heritage listed HQ.

A detail of the painting pops up when hovering over Strathberry Stories on the company website
The beautifully animated version has been on show on window display screens in every Strathberry boutique in the land

And and how’s this for a bit of unashamed name dropping … ? I was recently informed that ex US president Bill Clinton, while on a shopping trip to London, was entranced by the animation while walking through the Burlington Arcade store. So much so that after watching the whole clip he was enticed into the store and purchased 4 handbags for Hilary and Chelsea!

Strathberry have also used an inverted version of the ink drawing on menus for a recent press event at the Kimpton Hotel in Edinburgh.

Menus featuring an inverted version of the image

The Strathberry story will continue to develop over coming years and I am very excited to see how the image I created for the company will be utilised in exciting new ways going forward.

In the meantime, I hope to do more of this kind of work in future. So if you are looking for a similar (but different!) picture of your own elegant townhouse, or anywhere else for that matter, and would like to discuss how to make that happen, then please do not hesitate to get in touch via the contact page or by emailing me at: cliveramage@gmail.com

Proud and delighted to see my work being used in such a wonderfully creative way this Christmas!

Wishing you a very Merry Christmas and a prosperous and Happy New Year!

Rutland Square, Edinburgh – A Commission

Commissions are not something I’ve done a lot of in the past. It’s not that I haven’t been asked, but more that I’ve felt the burden of meeting a client’s expectations a little overwhelming. I think I really just convinced myself over the years that I prefer to do my own thing, which really translates as wishing to remain steadfastly in my comfort zone of doing what I like for myself because … well, there’s no good reason at all!

So when I was asked if I’d be interested in producing a painting of a rather nice block of flats in Edinburgh’s Rutland Square I deliberated for a moment, before deciding it was time to bite the bullet and take up the challenge.

Stage 1.

Initial pencil drawing on Saunders Waterford 425 gsm rough watercolour paper.

It’s always great to hear how new clients come to find my work and it transpired that this time it came down to a good old Google search for “Edinburgh art”. Quite a few of my paintings came up and that was enough to persuade the client to get in touch.

Stage 2.

I then drew over the main pencil lines in permanent ink.

Of course, I do like to draw and paint subjects that interest me and, happily, I liked the building in question and was delighted to have been asked. It’s a lovely compliment, after all, to be commissioned to provide a present for a very special person who will hopefully be able to cherish it for years to come! And it goes without saying that the payment is always most welcome too!

So here are the rest of the stages towards completion …

Stage 3.

Initial watercolour washes. The paper was still wet when I took this photo, hence the slightly wobbly look. 425 gsm paper is very thick and doesn’t really need to be stretched. It will ruckle up a little bit with the application of water, but then dry perfectly flat again.

Stage 4.

More washes added to the building and the window panes blocked in. It’s starting to take shape.

Stage 5

Feeling quite happy with the results so far, but knowing there’s still a lot of work to be done on the details front. I’m not sure why there’s a large puddle of bright orange in my palette as it’s not a colour I used in this picture.

Stage 6.

The finished piece. I have to admit that I really enjoyed working on this over the past few days and, having overcome my reluctance to take on commissions, I very much look forward to doing more of them.

If you like what you see here and wish to commission something personal for yourself (or someone very special) then please feel free to get in touch and we can hopefully make it happen!